Instagram is a popular social media platform that allows users to share photos and videos. Recently, the platform has introduced a new feature that brings ads to search results. This means that when a user searches for a specific topic or keyword, they may see sponsored posts related to their search.
In addition to this, Instagram is also launching “Reminder Ads,” which are ads that allow users to set reminders for products or services they are interested in. When the product becomes available, the user will receive a notification reminding them of the product or service they previously showed interest in.
As the company grapples with low advertising demand, Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising. The social network has announced that it will begin testing ads in search results to reach people who are actively looking for businesses, products, and content. When people tap into a post from search results, ads will appear in the feed that they can scroll through.
Meta intends to launch ads in search results globally in the coming months, following the initial testing phase. From a consumer standpoint, the launch is likely to be an unwelcome addition to the app, as it brings ads to yet another part of the social network.
Users around the world will begin to see ads related to their searches once the ad placement is widely implemented. If you search for “Beautiful dresses.” for example, you will see relevant ads in the search results feed. A “Sponsored” label under the account’s name distinguishes between ads and regular posts.
Instagram is also introducing Reminder Ads, which are intended to make it easier for businesses to announce, remind, and notify people about upcoming events or launches in which they might be interested. The goal of Reminder Ads is to assist advertisers in raising awareness and anticipation for upcoming events. Instagram users can sign up for reminders and receive three notifications. Users will receive a reminder one day before the event or launch, as well as 15 minutes before and during the event or launch. Reminder Ads are becoming available to all advertisers as a feed option.
These new tools will help the company’s ability to generate revenue at a time when ad sales are declining. Meta revealed last month that its ad revenue fell to $31.2 billion from $32.6 billion in the same quarter last year as part of its Q4 2022 earnings results. Meta CFO Susan Li stated at the time that the company’s Q4 revenue remained under pressure due to weak advertising demand. Li attributed this to the “uncertain and volatile macroeconomic landscape.”
After reporting its first-ever quarterly revenue decline in Q2 2022 due to declining ad sales, Meta increased its ad load on Instagram by introducing two new ad slots. Meta introduced a new ad format for Facebook Reels, as well as the ability for advertisers to run ads on the Explore home page and in profile feeds.
These updates are a part of Instagram’s ongoing efforts to increase revenue and provide advertisers with more opportunities to reach their target audiences. However, it’s worth noting that some users may find the increased ad presence on the platform to be intrusive or overwhelming.