Pinterest has announced that it is working on integrating Shuffles collage content into Pinterest.
Shuffles is an iOS supported collage-making app that was launched in November and is available to users in the U.S., Great Britain, Ireland, Canada, New Zealand and Australia.
With Shuffles, users can create their collages via Pinterest’s images or with their photos snapped with an iOS device.
But, with the new development from Pinterest, Shuffles will be have all the shopping features and users will be able to access their personal cutouts, check the price, the brand and other information about a product they want to shop and similar products.
In a blog post by Pinterest, the company said: “Unlike typical product exploration, Shuffles bring an interactivity that makes the experience inspirational and fun.
“Gen-Z is curating fresh, relevant content alongside their peers, which is quickly making for a marketplace of trendy, shoppable ideas. The high density nature of Shuffles, which can include layers of product cutouts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins. As we look ahead to how consumer behavior is evolving, we’re testing ways of integrating Shuffles collage content into Pinterest, starting with shopping.”
The American image-shopping company also disclosed to the public that it is working on a new takeover features for its advertisers which will be called “Pinterest Premiere Spotlight.”
According to Pinterest, the Pinterest Premiere Spotlight feature will display a brand immediately you search for it and this will increase the possibility of advertisers to reach out to new users on Pinterest.