SiriusXM new streaming app is set to launch next month – SiriusXM announced its revamped SiriusXM streaming app during its “Next Generation” event in New York, which includes an upgraded media player, improved search capabilities, a customized “For You” page, an expanded library, and more.
SiriusXM new streaming app is set to launch next month
Along with the announcement of the app, the audio entertainment company unveiled its new logo, which replaces the radio waves next to the brand name. The logo now includes the letter S with a star in the center, a reference to SiriusXM “embracing the stars” and its “promise to bring listeners closer,” according to a press release from the company. It also debuted Stella, a new puppy mascot, and an online store where customers can buy SiriusXM-branded merchandise.
According to SiriusXM, the redesigned app is intended to provide listeners with a “lean-back,” easy-to-use streaming experience that prioritizes content discovery. Four curated sections, including a personalized For You page and music, podcasts, and sports destinations; a new search home page; live listening updates for sports; a speed control feature and key moments marker for podcasts; offline listening and download capabilities; and the ability for listeners to save favorite content in one place are among the new features. In addition, when a listener’s skips run out, they will now be presented with alternative recommendations.
SiriusXM’s new streaming app will be available on iOS, Android, and Amazon Fire devices on December 14. It will be available on additional platforms in early 2024.
SiriusXM’s app appears to be the company’s 15-year-old attempt to reach younger generations of listeners, who have notoriously abandoned traditional radio. SiriusXM is introducing new guest DJ channel takeovers from more than 160 artists, including Gen Z pop star Olivia Rodrigo, Cardi B, Luke Combs, Alice Cooper, and others, to entice new users.
“From can’t miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love,” Jennifer Witz, president, and CEO of SiriusXM, said in a statement.
In addition, SiriusXM is expanding its content library with new channels and shows hosted/curated by Kelly Clarkson, John Mayer, James Corden, and Shaggy, among others.
SiriusXM also announced plans for the coming year, including a distribution partnership with Amazon-owned Audible and an expanded agreement with automotive brand Polestar.
Last week, SiriusXM reported third-quarter results, revealing a loss of 94,000 satellite subscribers and 112,000 Pandora subscribers. The company bought Pandora in 2018, but the music streaming service has struggled to retain monthly active users as it competes with Spotify and Apple Music. SiriusXM paid $325 million for podcasting app Stitcher in 2020.
The company laid off 8% of its workforce earlier this year, affecting 475 employees across almost all departments.