Later this month, Nike will open its flagship location at the Ikeja City Mall in Lagos, Nigeria. This cutting-edge store, which is 500 square meters in size, provides basketball and football uniforms in addition to running, training, and lifestyle items for men, women, and children.
The grand opening is anticipated to be noteworthy not just because it heralds Nike’s entry into the Nigerian market but also because it also marks Nike’s 50th anniversary worldwide.
Nike was founded in 1971 in Oregon, USA, and has since expanded into a global powerhouse in athletic gear and lifestyle. It is renowned for its collaborations with the top sports franchises, celebrities, and players as well as for promoting a global athleisure and fitness culture.
“We are extremely proud to open the Nike Flagship store here in Lagos, the first in West Africa,” says Kieran Murphy, Country General Manager of HBDN.
“Nigeria has had a strong role in the history of Nike, and this constitutes an important step for the presence of the brand on the continent. The fact that this is happening on the 50th anniversary of Nike, only adds relevance to what we are doing and makes us embrace the future with confidence.”
Customers in Nigeria, according to Kieran, should expect the highest level of customer care and the global standard of excellence that NIKE is known for. “It is a state-of-the-art store, and we are looking forward to welcoming our customers and delivering to them a great shopping experience,” he says.
Hudson is honored to join Nike as partners of The Asisat Oshoala Foundation, an organization promoting sports and social development concerns for young girls in Nigeria, to further demonstrate their willingness to establish strong business and social relations in that country. Asisat Oshoala, the captain of the Nigeria women’s football team, is the creator of it.
Hudson hopes to grow by adding 17 new stores before the end of 2022 while still managing its operations through offices in Algeria, Morocco, and Nigeria.
