Apple expands frontiers with its online store in Vietnam on Thursday, thereby expanding its business in the overseas market for the company.
Vietnam is quickly becoming an important market for iPhone. People in the country can now purchase Apple products directly from the website and have them delivered to them anywhere in the South Asian country. An online store will also enable customers to consult with experts to help them make purchasing decisions and customize specific orders using tools like the Apple Watch Studio.
Customers will also be able to add text, numbers, and emojis to their iPad, AirTag, AirPods, and Apple Pencil. This launch also introduces Apple’s trade-in program, as well as up to 24 months of financing for various products via a Vietnam-based digital wallet called MoMo.
“Customers are always at the center of everything we do, and we’re thrilled to bring the Apple Store online to Vietnam,” Apple’s senior vice president of Retail Deirdre O’Brien said in a statement.
“With today’s expansion, we’re proud to offer customers an incredible new way to discover and shop for our amazing products and services, connect with our knowledgable team members, and experience the best of Apple.”
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According to IDC, Apple shipped 1.75 million units last year, placing it in fourth place in the market with a 13.1% market share. However, the country is becoming more important in Apple’s ever-expanding China+1 manufacturing expansion strategy.
Apple is aggressively expanding its retail presence in a number of countries. The company opened its first retail stores in India last month, in Mumbai and New Delhi.
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As Apple plans to shift manufacturing away from China, Vietnam is an important manufacturing hub for the company. The South China Morning Post reported in February that Foxconn, a long-time Apple device manufacturer, had signed a multi-decade lease for a plot in Vietnam to ramp up production.
The Cupertino-based company already manufactures devices such as AirPods and Apple Watches in the country, but it is rumored that it will begin manufacturing MacBooks in Vietnam this year. Several other manufacturers are also investing millions of dollars in new sites to increase production capacity.
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