Heads up guys, OpenAI’s Sora just made its first music video and it’s like a psychedelic trip. OpenAI released a music video for August Kamp’s song “Worldweight,” created only using their text-to-video engine, Sora.
The entire thing is available to view on the business’s official YouTube account and to put it mildly, it’s surreal. Worldweight is made up of several brief movies with hazy views of different settings in an 8:3 aspect ratio.
An overcast beach day, a temple tucked away in the center of a woodland, and what appear to be alien technology are all visible. The combination of the footage and the ambient sound creates a very otherworldly experience. It’s something calming and somewhat unnerving.
Since Kamp withheld that information, it is uncertain which text prompts were utilized on Sora. However, in the description, she did share the source of inspiration. She claims that when writing the song, she tried to picture what a Worldweight music video would seem. Still, she had no means of expressing her ideas. This is no longer a problem since Sora showed her what she had always imagined in the video. According to her, that’s “how the song has always ‘looked’.”
Hallucinations are visible if you keep your eyes open for the duration of the run. There are flowers with cameras in place of petals, shrubs that appear out of nowhere, and leaves that change into fish. Yet it all works together due of the ethereal quality of the song. Nothing appears strange or unsettling. If anything, the nightmares are welcomed in the video.
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It is worth noting that Sora is being utilized by others for content development, other than August Kamp. The YouTube short film “Air Head,” which was also created using the AI engine, was just released by the media production company Shy Kids. A man with a balloon for a head is featured in what sounds like a movie teaser.
If this content is any indication, it’s difficult to predict whether Sora will be widely adopted. Even though things are still in the early phases, OpenAI has been approaching major Hollywood studios with their technology regardless of whether it is ready. Studio executives appear to be enthusiastic about AI’s potential to save production costs and time.
“Being able to build and iterate on cinematic visuals intuitively has opened up categorically new lanes of artistry for me”. She looks forward to seeing “ says August Kamp, who is one of the technology’s supporters. She is interested in observing “what other forms of storytelling” will emerge as AI develops further.
Judging from the fact that OpenAI’s Sora just made its first music video, and it’s like a psychedelic trip we believe that Sora and similar technologies will find a niche market among independent developers.
When Sora will be made available to the general public is still uncertain. OpenAI is delaying its launch, citing among its justifications possible meddling in international elections. However, an AI release is scheduled for the end of 2024.