Snapchat now allows websites to embed content – Snapchat has gotten its money from users who view content on its own app. But as of right now, the social media platform permits websites to integrate publicly accessible content, such as Lenses, Spotlight videos, Public profiles, and Public stories.
The link enables users to access the information on a desktop browser and embed a Story, a video, or a Lens. To copy the code and post it to their website, they can click the embed option on the share sheet.
By adding essential features like the ability to send messages and Snaps in July 2022, Snap improved the usability of its website for users. Only Snapchat+ subscribers in the US, UK, Canada, Australia, and New Zealand had access to the first iteration of Snapchat for the web. In September 2022, the business made it accessible to all users.
According to The Verge’s Alex Heath, Snap CEO Evan Spiegel informed staff via internal letter last week that the social network aims to reach 475+ million daily users by 2024. According to the article, Snap hopes to generate $500 million in non-ad revenue and have 14 million Snapchat+ subscribers. Snap announced last month that Snapchat+ had surpassed 5 million subscribers.
The company has set a goal to raise ad-based revenue by 20% annually, according to The Verge’s story.