Facebook and Instagram now support Amazon Seamless Shopping – Facebook and Instagram recently added support for Amazon purchases without leaving the social networking apps. The seamless shopping experience on Meta’s apps is said to be part of a new partnership with the e-commerce behemoth that will allow customers to connect their shopping and social networking accounts, allowing them to choose an item and complete the purchase process inside a window on the Facebook or Instagram apps. Customers in the United States can currently use the feature.
Facebook and Instagram now support Amazon Seamless Shopping
The new Meta-Amazon partnership, discovered by Disruptive Digital CEO Maurice Rahmey, creates a new closed-loop shopping experience by allowing users to make purchases for products listed on Facebook or Instagram and then complete the entire checkout process from a popup view inside the app. Rahmey posted a screen recording of the process on Facebook, demonstrating how a purchase can be completed in just a few taps.
Users must link their Amazon, Facebook, and Instagram accounts to achieve this seamless, closed-loop shopping experience. According to Rahmey’s video, users will be asked to log in with their Amazon credentials and agree to share their data with Meta, and the companies may also be able to circumvent Apple’s App Tracking Transparency policy.
Rahmey also claims that the Meta-Amazon collaboration will benefit both companies in different ways. Amazon would benefit from higher transaction fees as a result of Meta’s large user base and ad network, while sellers would improve their conversion volume.
On the other hand, Meta would benefit from increased data flow from Amazon users, and increased conversions would benefit its own platform.
An Amazon spokesperson confirmed the in-app purchase flow’s rollout to TechCrunch, stating that US customers would have access to Amazon details such as estimated delivery time, product details including availability, and real-time pricing. The new experience appears to be limited to users in the United States, and neither company has said whether it will be available in other regions such as Europe or Asia.