As the brand pushes for wider adoption globally, Sam Altman pitches ChatGPT Enterprise to large firms, including some Microsoft customers.
This month, OpenAI CEO Sam Altman and other OpenAI officials presented AI services for corporate usage to hundreds of Fortune 500 firm leaders in San Francisco, New York, and London. According to a participant who spoke with Reuters, they even faced off against financial sponsor Microsoft.
The roadshow-style events indicate how the company, whose consumer offering is credited with igniting the rise of generative artificial intelligence, is trying to expand its revenue streams from corporates worldwide, some of which may occur in the country of its largest partner.
There hasn’t been any prior coverage of the three meetings with senior corporate leaders, which took place last week in the US and on Monday in London.
Several attendees who want to remain anonymous said that Altman himself spoke to over 100 executives in each city during the events.
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Product demonstrations were provided by Altman and Chief Operating Officer Brad Lightcap at each event. These included ChatGPT Enterprise, the enterprise version of the company’s well-known chatbot that produces text in response to basic prompts, software that links client applications to its AI services through APIs, and its recently released text-to-video models.
OpenAI has guaranteed that the data from ChatGPT Enterprise users won’t be utilized for model training. OpenAI executives discussed many applications, including call center management and translation, with prospective clients from various industries, including banking, healthcare, and energy. More than 92% of Fortune 500 businesses currently utilize the consumer version of their chatbot, according to the company.
The biggest OpenAI investor, Microsoft, provides access to the company’s technology through the Azure cloud and through the sale of Microsoft 365 Copilot, an enterprise-focused productivity application that uses OpenAI’s models.
Attendees said that some executives in the crowd questioned why, as Microsoft customers, they should pay for ChatGPT Enterprise.
Attendees stated that Altman and Lightcap replied that they were able to interact directly with the OpenAI team, obtain the newest models, and have more opportunities to obtain bespoke AI solutions by subscribing to the enterprise service.
Microsoft and OpenAI both declined to comment.
Since its chatbot, ChatGPT suddenly gained popularity in late 2022, OpenAI, last valued at $86 billion in a secondary sale, has been attempting to diversify its revenue stream. According to sources, it is expected to generate $1 billion in income by 2024.
Although the company is working to develop new consumer goods, including the ChatGPT retail marketplace, it anticipates that selling to businesses will contribute significantly to its revenue. More than 600,000 people joined up to utilize ChatGPT Enterprise and Team last week, according to Lightcap, which is an increase from about 150,000 in January.
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To promote the company’s Sora video creation tool, Lightcap, the lead OpenAI executive focusing on industry adoption, has also traveled to Hollywood and spoken with studio executives. In the creative sector, this technology—which can produce and improve videos based on a user’s text description—has raised both excitement and concerns.
Two significant Hollywood studios informed Reuters that they are requesting early access to start investigating applications; nonetheless, there are certain reservations regarding the source of the video that was used to train Sora, the output’s dependability, and its capacity to safeguard copyrighted content.
According to a person familiar with the proceedings, Altman was also hosted by Fox and News Corp. for a leadership retreat in October of last year, during which he participated in a Q&A session.
Sam Altman Pitches ChatGPT Enterprise to Large Firms, Including Microsoft Customers, but there is yet to be an official statement by Sam Altman or the ChatGPT team to confirm or refute these claims from the anonymous attendees.