The requirements for creators to get access to monetization tools under the YouTube Partner Program (YPP) are set to be lowered by YouTube to foster more inclusiveness and promote easier access. YouTube is set to expand its shopping affiliate program to U.S.-based creators who are part of YPP with more than 20,000 subscribers.
According to the company, the new conditions to be met to qualify for the partner program are:
- Creators must have 500 subscribers;
- 3 public uploads in the last 90 days;
- and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
The previous conditions were:
- Creators having at least 1,000 subscribers;
- and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
If a creator meets the criteria, they can apply to join YPP and have access to tipping tools like Super Thanks, Super Chat, and Super Stickers, subscription tools such as channel subscriptions, and the option to advertise their own stuff via YouTube Shopping.
The three video uploads per 90 days criterion is intriguing because long video artists may not have enough material to produce numerous videos in a short period of time despite receiving millions of views.
YouTube is implementing new eligibility rules in the United States, the United Kingdom, Canada, Taiwan, and South Korea. It will then be expanded to additional nations where YPP is available.
In addition, the company is expanding its Shopping affiliate program to more producers in the United States. Creators who are already members of YPP and have over 20,000 subscribers will be able to tag products in their videos and Shorts and earn a commission. Last November, YouTube launched shopping-related capabilities for Shorts to some US-based artists.
YouTube will discuss and provide additional information about its new offerings at the VidCon conference next week.
YouTube had to amend its rules prohibiting using profanities at the beginning of videos in March. In November, the business implemented a policy that disqualified any video with profanity in the first 15 seconds, regardless if the video was previously uploaded. Under the new guideline, the corporation reduced the duration limit to seven seconds and permitted profanity in music.
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The Google-owned company has been working on new monetization methods for Shorts makers. YouTube also began sharing ad revenue from Shorts with creators in February. During its Q4 2022 earnings call, Shorts announced that it has reached 50 billion daily views. Meta reported in October that Reels had 140 billion daily views across Instagram and Facebook.
YouTube introduced Creator Music last year, a platform that allows artists to earn money in exchange for the usage of their music in videos. In March, the company introduced a new metric for tracking an artist’s reach across several forms, including Shorts.